Alliance Health Check:
Partnering and establishing
alliances is a critical element of many organizations' business strategies.
Organizations establish partnerships with customers, reseller/channel
organization, strategic marketing partnerships, co-development
relationships, or acquire other companies.
As important as partnering is
to the execution of the organization's business strategy, 70% of
partnerships and alliances fail and 23% companies do not recover their
investment in their partnering efforts.
Partnerships and alliances
are difficult to manage, but when they work, they produce tremendous results
for each partner. In our research, we have found most organizations do
not have a means of formally assessing the partnerships. They do not
assess attitudes and opinions of each partner and those involved in the
relationship. They do not understand where there may be problem areas.
They do not understand how to re-align interests and get the partnership
back on track.
and Alliance Healthcheck
is a tool developed by Partners In EXCELLENCE to assess opinions, attitudes,
alignment, and other factors impacting the performance of a partnership.
The Healthcheck has 3 elements:
A basic assessment/survey
using questions based on best practices in developing and managing
partnerships and alliances.
assessment/survey using questions that are unique to the goals and
objectives of the partnership.
review/workshop on the issues identified in the Healthcheck.
survey is administered over the web. The executive sponsors, people
from both organizations, and people directly involved in the partnership are
asked about their opinions and attitudes about the relationship. They
are asked to identify strengths, weaknesses, and other factors critical to
achieving the objectives of the partnership.
The results of the
Healthcheck are summarized in a detailed report and presented to the
management and project team. The review session includes a structured
workshop in which the team identifies establishes actions, priorities, and
milestones addressing the critical issues identified in the Healthcheck.
The Partnership and Alliance
Healthcheck can be administered quickly at a very low investment. The
basic assessment for a joint partnership/alliance team of up to 15 people
can be implemented within 5 business days for $3795.
For information on the
Healthcheck and a sample assessment report please contact Partners In